In May 2008 MediaBrand Agency assisted to National Geographic Traveler Magazine (Russia) in preparation of a material for the traditional “Guide” section.

The Magazine turned to MediaBrand with a request to help to select a hero, who would “carry out for the readers an individual excursion on the main places of the Armenian capital city, disclosing at that a couple of secrets of Armenian national character”.

MediaBrand Agency proposed National Geographic Traveler (Russia) the candidature of Tash Sarkisian, the host of Comedy Club and held talks with him.