In December 2006, the Hytex Plastic Company (Yerevan, Armenia) - the regional leader in the sphere of production of plastic bottles’ preforms, chose MediaBrand Agency as its PR-partner for the agreement reached with the Сoca-Cola Bottlers Georgia Company (Tbilisi, Georgia).

MediaBrand Agency provided video and photo-shooting of the memorandum signing ceremony between the Hytex Plastic and Сoca-Cola Bottlers Georgia in Tbilisi due to its partners from Georgian GePRA PR-Company.

In Yerevan, MediaBrand Agency held a meeting with the journalists in the headquarters of Hytex Plastic, following which news blocks and publications were prepared and screened by leading Armenian TV Channels, newspapers and news agencies.

MediaBrand Agency realized a full cycle of media-service of the agreement between Hytex Plastic and Сoca-Cola Bottlers Georgia: video- and photo- shootings on the territory of Georgia, provision of materials to the Armenian media, preparation of the press release, meeting with the journalists in the headquarters of Hytex Plastic, the journalists’ attendance of the production territories of the company, monitoring of the TV-materials and the publications in print media.

The memorandum, signed in Tbilisi, provides for establishing modern production of plastic bottle performs by the Hytex Plastic Company, the annual sale volume of which will make $5mln at the initial stage.