On June 1, 2007 by the order of ArmenTel Company MediaBrand Agency an exhibition, named “Communication in Children’s Colors” in the Museum of Children’s Creative Work.
MediaBrand gave birth to the idea of organizing such an exhibition in April 2007. The idea was proposed to the consideration of ArmenTel within the framework of the arrangements, directed to the correction of the public image of the company. After the approval of the idea by ArmenTel, MediaBrand took up the practical implementation of the project.
MediaBrand employees held a series of meetings of meetings with children, studying in the College Studio of Fine Arts and Arts and Crafts of the National Center of Aesthetic Education of Armenia. The children were proposed to embody in their works their perception of the following words: communication, internet, fixed and mobile telephones, ArmenTel, Beeline.
The 6-14-year-old participants of the project painted over 100 works, 50 of which were selected for the exhibition.
Exhibition gained a wide public response and was widely covered by the leading electronic and print media of Armenia. Within the framework of the contract with ArmenTel, MediaBrand purchased and gifted the College-Studio with a large set of various paints, canvases, brushes, pencils and other materials.