MediaBrand Agency was the General PR-Partner of “Armenia Sacra - A Return Home” exhibition launched in Yerevan in September 2007.

The exhibition became the replica of the “Armenia Sacra” exposition, which was demonstrated in the Paris Louvre February 21-May 21 of 2007 within the framework of the Year of Armenia in France. Taking into consideration the great success of the exhibition, the organizational committee of the Year, by the order of the Armenian President, made a decision on demonstrating the exhibition in Yerevan.

The Holy See Echmiadzin, the Institute of study of ancient manuscripts - Matenadaran, and the Museum of History of Armenia presented in Yerevan over 200 priceless exhibits, which cover all the important stages of the Christian history of the Armenian people.

MediaBrand created the slogan “Armenia Sacra - A Return Home” for the Yerevan exhibition.

MediaBrand worked out a detailed PR-program, within the framework of which TV and Radio advertisement materials were prepared and demonstrated on by 7 TV-Channels and 7 Radio Stations, Internet-banners, placed in the most popular Armenian websites. By the order of MediaBrand, Shoghakat TV-Channel shot a movie “Armenia Sacra - A Return Home”, the premiere of which took place on September 11 of 2007. Within the framework of the PR-events, there was a special color insert published in Hayastani Hanrapetutyun newspaper.

MediaBrand also attracted ArmenTel Telecommunication Company as the general sponsor of “Armenia Sacra-A Return Home” exhibition.