In June 2011 Mediabrand shot “Yerevan- My Home” series for Yerevan Mayor's Office.

The campaign mainly aimed at calling upon Yerevan residents to be more attentive to their city and take care of the capital.

Three videos were shot for “Yerevan-My Home” campaign - Forsh and Aramo became their heroes who performed the roles of people engaged in cleaning the city. Forsh and Aram are considered bearers of Yerevan city culture and that's why they were selected as heroes.