In May 2010, Mediabrand agency was the official PR- and media-partner of the concert of legendary Deep Purple group in Yerevan.

Within the partnership  interviews with musicians on the Armenian radio stations and TV companies were organized on the eve of their arrival in Armenia. A number of TV interviews with the concert organizers were also arranged.

A day before the concert, Mediabrand organized and held a press conference of Deep Purple in Armenia Marriott hotel.